This year at the 74. İzmir International Fair Başak has introduced it's new products and innovations. During the fair many activities has been held like taste and bake shows at the modern kitchen assembled at the pavillon. Every day between 17:00 / 24:00 hours, we reached thousands of visitors. Nasreddin Hodja and Başak Gıda is known to be from Akşehir. Regarding this sinergy our show was based on Nasreddin Hodja's surprises, gifts and anectodes. We found the chance to contact with our customers, learn their thoughts about our products and their own recipes using Başak products. During the fair barcovision shows has been held related with the company history and production lines.